FingerTec in Iran: Perceived Sensitivity
By Teh Hon Seng (Managing Director)
Tehran, Mt. Damavand in background

You won’t find urinal in any gent toilets in Tehran; but it doesn’t really matter, you carry out your business like usual.  What really matter is, you have to use cash to pay your hotel, your meals, your shopping, practically everything. No merchants take credit card here. This should be part of the outcome after the US imposed a blanket trade embargo on Iran in the aftermath of the Islam Revolution back in 1979. And most of the active importers have to make Dubai their financial hub to deal with suppliers.

Once strong and fascinating ancient Persian culture slowly receding after the Islam revolution, left Persian carpet, still attracted buyers for its whiff

of mystique. No alcohols, no western entertainments and the TV channels could doze you off in a matter of seconds.     

What is well perceived by all foreigners: Women have to put on scarf to cover their hair, and enough cloth to cover their body before stepping onto the Iranian’s soil. What’s not so sensitively perceived by me: My exhibit-

ion booth’s backdrop showing a model lies on her belly exposing her arms, although considered quite conservative in other places, create some uneasiness here.

Being the world’s fourth-largest exporter of oil, the petrol price here is extremely low and enviable, USD0.10 per liter. Tour the city with a cab, you won’t feel the pain.

Back to business: FingerTec® is Farsi language-ready for hardware and software; hence the inquiries were overwhelmed in the Trade Show. But without the assistance from my interpreter, Ms Mehri Molaee, the communication would most probably be a halt.

The controversy backdrop and the conservative Ms Mehri Molaee


Always strike hard and hope for the best; FingerTec® in Iran, and in everywhere.
Copyright 2008 FingerTec Worldwide Sdn. Bhd. All rights reserved.