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Global News (Middle East)
UAE | 02/03/2018
citrussTV Switches Over To Biometrics
2005 saw the launch of the Arab world’s first dedicated home shopping TV channel: citrussTV. The shopping channel was founded by Nicolas Bruylants and Michael Trueschler; two entrepreneurs with a vision to connect quality brands and customers through TV. Based in Dubai, UAE, the channel is broadcast 24/7 via satellite (NileSat/ArabSat) and cable affiliates (du/Etisalat). Today, citrussTV enables over 380 million households across the MENA region to shop from the comfort of their own homes and serves more than 400,000 happy customers. All products are handpicked by a team of expert buyers and presented by experienced TV hosts offering an equally entertaining and educational shopping experience.

Maintaining a TV station such as citrussTV is not an easy feat because of these two main factors: mobile employees and expensive equipments. Television station employees are mobile and many of them work during odd hours instead of the common office hours, and the station has countless visitors who come and go on a daily basis. And as a shopping channel, citrussTV also holds various products and samples to feature to millions of its viewers on top of the expensive equipments such as cameras and computers. Therefore, any system implemented within citrussTV needs to meet these two requirements and more.

Installation of FingerTec R2 is fitting to citrussTV because not only can this fingerprint system ensure authorised people in accessing the TV station’s compound, it also provides details of the people accessing it for security purposes. Even though the TV station welcomes many visitors everyday, deployment of R2 provides them with the comfort of knowing that visitors will not be allowed entry easily into the station unless given the required permission. FingerTec R2 is also bundled with Ingress software that can manage the access settings of each individual whereby certain employees will be authorised to access common areas while some others can access restricted spaces such as equipment rooms and studios. With FingerTec R2, the management can strengthen security in certain areas by imposing more than one verification methods such as fingerprint plus card or fingerprint plus PIN to selected individuals. The fact that TV station runs around the clock, Ingress can limit access of individuals based on the assigned time zones to limit access of the compound for only authorized people.

Ensuring the security of its people and the assets is the main objective why citrussTV decided on FingerTec R2, and the system delivers them just that. These installations onto two of citrussTV offices located at Dubai Media City and Dubai Silicon Oasis are made possible by TimeTec’s Dubai distributor partner, Hutaib InfoTech Solution.

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