2005 saw the launch of the Arab world’s first dedicated home shopping TV channel: citrussTV. The shopping channel was founded by Nicolas Bruylants and Michael Trueschler; two entrepreneurs with a vision to connect quality brands and customers through TV. Based in Dubai, UAE, the channel is broadcast 24/7 via satellite (NileSat/ArabSat) and cable affiliates (du/Etisalat). Today, citrussTV enables over 380 million households across the MENA region to shop from the comfort of their own homes and serves more than 400,000 happy customers. All products are handpicked by a team of expert buyers and presented by experienced TV hosts offering an equally entertaining and educational shopping experience.
Maintaining a TV station such as citrussTV is not an easy feat because of these two main factors: mobile employees and expensive equipments. Television station employees are mobile and many of them work during odd hours instead of the common office hours, and the station has countless visitors who come and go on a daily basis. And as a shopping channel, citrussTV also holds various products and samples to feature to millions of its viewers on top of the expensive equipments such as cameras and computers. Therefore, any system implemented within citrussTV needs to meet these two requirements and more.